In the room, in real life
What's That Sponsorship
Actually Worth?
Most sponsors never run this math; they eyeball the headcount and hope. Let's do better. It comes down to who's really in the room, so start rough and open Advanced when you're ready to get honest.
Cost
Everything you'll spend to be thereAudience
How many people are in this roomRevenue
What a win is worth to youReturn on spend
Under one whole deal
This room has fewer than one right-fit person who buys, so there is no revenue to project. Try a bigger room, a sharper ICP fit, or a smaller deal size.
Pipeline created$30k
Break-even1 deal
From attendees to deals
Relevant people~12
Real conversations~5
Qualified opps~1
Dealsunder 1
Cost per conversation$1.7k
Cost per qualified opp$6.7k
What you paid for each real conversation and each sales opportunity. Lower is better, and it's the number to compare against your other channels.
Relevance is the lever nobody pulls
Same spend, same funnel, just slide who's in the room.This is the input most sponsors never question, and the one that swings your return the hardest.
0.0×
2%
0.0×
5%
0.0×
10% · you
0.0×
20%
3.1×
35%
6.3×
50%
Everything above is a guess
How many actually show, how many fit, how many you'll reach: all estimated.
We verify the real headcount, measure how much of the room fits your ICP, and put you in rooms small enough to actually work. All while using real data, not optimism.
Estimate · the low–high range assumes your conversion guesses land 45% worse or 70% better than “expected” · not financial advice